YouTube
【Official website address】https://www.youtube.com/
YouTube (Tubing) was co-founded by Stephen Chan, Chad Henry, and Karim (a former Paypal employee) in 2005. It is the world’s largest video website, with tremendous traffic and viewers. More than 1.325 billion people are using YouTube.YouTube is the most popular social media platform in New Zealand, and the latest survey shows that 87% of the YouTube is the most popular social media platform in New Zealand, with a recent study showing that 87% of New Zealand locals and international students claim to have used the platform.
It’s easy to subscribe to your favourite channels, create playlists, edit and upload videos, express yourself by commenting or sharing, project videos to your TV and more with the YouTube App. You can see tech bloggers, domestic programmes, entertainment and variety, official and private videos, and many other videos on YouTube. Many videos of domestic programmes are also available for free on YouTube.
【Official website address】https://www.facebook.com/
Facebook is the world’s most significant social software; it is the number one social software in more than 100 countries around the world, and according to the latest survey, 84% of New Zealand locals and international students are currently using this app. When registering for Facebook, you will be asked to create a personal profile, add other users as friends, and exchange information, including when they update their profile. The system automatically notifies them when they update their profile. The main features of Facebook include Doodle Wall, Gifts, Marketplace, Poke, Events, Music, Videos, Games, Comments, etc. Facebook focuses more on communication between acquaintances, and the friends on it are people you know in the real world. Users use Facebook to connect with their close friends and family, discover what is happening around them, and further share and comment on people or things they care about.
Facebook Messenger
【Official website address】https://www.messenger.com/
Messenger is an instant messaging APP similar to WeChat, an independent product derived from Facebook. Published on 9 August 2011, it allows users to send multimedia messages such as text, pictures, animations, voice and video clips to other users via a website or mobile device without additional fees. Messenger supports the use of Facebook, Instagram, Portal and Oculus chat. Watch movies, music videos, TV shows and more with friends via video chat. Receive payments securely and quickly by adding a debit card, PayPal account or reloadable prepaid card. According to a recent survey, 75% of New Zealanders and Chinese students have used the app.
Official website address: https://www.instagram.com/
Instagram, released in October 2010, is a free social application for online photo and video sharing by Facebook. It allows users to take pictures with their smartphones, add different filters to the images, and then share them on social networking services such as Facebook, Twitter, Tumblr, Flickr, or Instagram servers. The most appealing thing about this social software is that people can express their feelings in a moment just by taking a photo, capturing their memories in any environment, and choosing the filter style of the picture, which is very convenient.
Of course, Instagram is for photo sharing and shooting small videos to share life moments. On Instagram, you can always have a hobby of gossiping because as long as people want to view the person who did not set permission, you can casually view his photos to understand his dynamics, and there is no record of access. Currently, 57% of New Zealanders and Chinese students are using Instagram.
【Official website address】https://www.whatsapp.com/
WhatsApp Messenger (WhatsApp for short), the most popular instant messaging application to date, has gradually become embedded in people’s production, life and work. Over 2 billion people use WhatsApp to keep in touch with family and friends in more than 180 countries.WhatsApp is a free, simple, secure and reliable messaging application that works on mobile phones worldwide. The original concept of WhatsApp was to replace traditional SMS communication.
But now, the product supports sending and receiving various media, including text, photos, videos, documents, location information, and voice calls. Some of your most personal moments can be shared on WhatsApp.WhatsApp has a trick that lets users see if a message they’ve sent out in a group has been read, and it also shows who read it versus who sent it. Press and hold on to the message you sent in the group and tap “…” in the top right corner to see the details. You can see who has read the message by clicking “…” in the top right-hand corner. 40% of New Zealanders and Chinese students use WhatsApp.
Snapchat
【Official website address】https://www.snapchat.com/
Snapchat Stanford University students developed a photo-sharing social networking app in 2011. With the app, users can take photos, record videos, write text and drawings, and send them to their friends’ lists on the app. These photos and films are called “snaps”. When sending a Snapshot to a friend, users can limit how long they can access the Snapshot. Express yourself with lenses, filters, Bitmoji and more!
The main feature of the app is that all photos have a life span of 1 to 10 seconds, and after the user takes a picture and sends it to a friend, the photo will be destroyed on time according to the time pre-set by the user, which is called “burn after reading”. Users will also be notified if the recipient attempts to take a screenshot during this period. Currently, 33% of New Zealand locals and Chinese students have downloaded the social app.
LinkedIn, known in Chinese as LinkIn, is the world’s largest professional social networking site, with more than 200 million users in more than 200 countries and regions, with English, French, German, Italian, Portuguese, Spanish, Dutch, Swedish, Romanian, Russian, Turkish, Japanese, Czech, Polish, Korean, Indonesian, Malay and other national languages. LinkedIn, which automatically generates and brings in an e-card upon completion of registration, was created specifically for business people and is the originator of online resumes with community features. Job seekers can update their CVs on the platform, and businesses or employers can also post jobs. Currently, 31% of local New Zealanders and Chinese students use the app to find jobs and make friends.
【Official website address】https://www.pinterest.com/
Founded in December 2009 by Ben Silberman, Paul Sharra, and Evan Sharp, Pinterest is the world’s largest photo social-sharing site, and according to a survey, 30% of the New Zealand population uses this software. Although it is not as full-featured as Facebook, the simplicity of Pinterest proves how powerful the visual elements are, most notably the clipboard and waterfall page layout, allowing users to “pin” any favourite post, photo, etc., and then place the “pins” according to their preferences. Users can “pin” any post, image, etc., categorise them into different pinboards according to their preferences, browse other people’s pages, and interact with them by leaving comments. Popular categories include travel, cars, food, movies, humour, home design, sports, fashion and art.
Official website: https://twitter.com/
Twitter is an online social networking service and microblogging service website. As a prototype of Sina Weibo, Twitter has 28% of registered users in New Zealand and is not only used by locals but also popular among New Zealand’s international students and the Chinese community. It’s quick and easy to use, and the platform allows users to send 140-character messages, also known as Tweets. It will enable people to express themselves openly and communicate with others. Twitter has over 500 million registered users, over 340 million tweets are posted daily, and it handles over 1.6 billion search queries daily. Twitter uses follow one-way, and you can follow whoever you want.
Tiktok
【Official website address】https://www.tiktok.com/
TikTok is known as the overseas version of Jitterbug. Jitterbug is a video creation platform created in China, which, like YouTube, allows users to upload and browse videos freely. Still, the difference is that Jitterbug specialises in short videos of vertical music, so music-loving young people can give free play to shoot their short music videos. This software allows users to choose songs and shoot short music videos to create their works.TikTok has often been at the top of local app charts in Japan, the United States, Thailand, Indonesia, India, Germany, France, and Russia. Currently, 26% of the population in New Zealand has downloaded the TikTok short video app.
Tinder
【Official website address】https://tinder.com/
Tinder is a trendy foreign free mobile dating APP; overseas Chinese dating software must also have a specific user group in China. It has changed traditional dating software mode; it is straightforward, and registration must be associated with a Facebook account. You can see a series of coordinates within a 100-mile radius of the potential object’s photo, name and age; click on it to see the profile, to the right to indicate that you are “interested”, and to the left to suggest that “shoot dead”. When you are interested in each other, the app will tell you, “It’s a Match!” you can start a dialogue designed to avoid spam and harassment. It is known that about 8 per cent of people in New Zealand use it to find love.
Bumble
【Official website address】https://bumble.com/
Bumble is a dating software designed with women in mind”; it has a unique mechanism for matching; after successful matching, the girl has to start the dialogue before the boy can continue. Login and registration are similar to most dating apps, with the option of Facebook login or mobile registration. The number of people that can be slid into Bumble each day ranges from 20-40, which is not too many to ensure the quality of the matches.
After a successful game, you can wait for a girl to come to you and chat with you. The other person must send you the first word within 24 hours for the match not to be invalidated. Bumble is not only a place where you can find dating partners of the opposite sex, but there are also three other modes of dating: Bumble Bff, Bumble Bizz, and Bumble Biff. It allows you to find friends in the neighbourhood you want to meet, but there are no conditions for men and women; it’s all about making friends! Bumble Bizz is a more formal feature focusing on finding and expanding professional contacts, from internships to business mentors. From interns to business mentors to your next business partner.
Happn
【Official website address】https://www.happn.com/en/
Happn is a walking dating app that is very popular in New Zealand. After opening the app’s geolocation, the system will display users near you as you move, equivalent to WeChat’s “Nearby People”. Instant talk/meet – by searching for people nearby, you may find people who work in the same area as you, drink at the same cafe, or are in the exact location.
By searching for people nearby, you may find people you work within the exact location, drink coffee with at the same cafe, or hang out with in the neighbourhood, exploring people you want to get to know better and increasing the likelihood that you will be able to meet and talk with them right away. You can even find out in your profile how often you’ve rubbed shoulders with someone in real life. Each user has a “crush” heart underneath their picture, which you can light up if you like them and don’t want them to know, or send them a reminder if you want them to see so they notice you.
FAQ
Each platform has a unique demographic profile; for instance, Snapchat and TikTok are notably popular with younger audiences, while Facebook and LinkedIn see greater engagement among older age groups.
Yes, businesses across New Zealand leverage these platforms for targeted marketing, brand building, and engaging with local and international customers.
LinkedIn is the leading professional networking platform used by Kiwis for career development and business networking.
Video content has seen explosive growth and is highly engaging across platforms such as YouTube, TikTok, and Facebook, driving significant user interaction and content virality
Many Kiwis now use Twitter and Facebook to follow news outlets, track real-time events, and discuss current issues.
